VIP Lounge [ARCO 2022]

The ARCO 2022 VIP lounge recreates a rocky landscape, blending nature and design in an immersive environment. On its 40 + 1 anniversary, ARCO is turning this space into a key meeting point for international gallery owners, artists and collectors. As well as being a relaxation area, it also functions as a workspace and restaurant, where new networking opportunities are generated.

‍

‍

The design is based on an ephemeral topography of rocks that invites exploration and activates memories of other natural landscapes. The arrangement and scale of the rocks not only serve a decorative function, but also encourage a physical and sensory experience. Visitors can walk through the space and interact with its materiality in an environment that combines the natural with the artificial in a theatrical atmosphere.

‍

‍

In addition to its aesthetic and functional impact, the VIP lounge promotes the excellence of Spanish design within an internationally prestigious event such as ARCO. It seeks to give visibility to Spanish designers and companies in a global artistic context, through collaboration with brands that are part of the Design Network of the Leading Brands of Spain Forum and have contributed their products and materials to shape this unique space.

The combination of design, materiality and spatial layout makes the VIP lounge a unique sensory experience, where social and artistic interaction flows naturally, consolidating it as a symbol of Spanish design excellence.

‍